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Facebook’s focus for the past few years has been to build meaningful connections between its users. Some of those efforts have included shifting to a mobile-first mindset, personalizing ads and providing an online community for businesses to interact with their customers.

As behavior has shifted over the past year, consumers are looking for more ways to buy online safely and privately.

Because of these changes, Facebook is prioritizing four key areas that will help businesses innovate and reach more customers online.


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Facebook Messenger users will have a new engagement tool to play with soon. Facebook announced a different type of emoji called a ‘Soundmoji’ that plays an audio clip when you use it.


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Twitter Testing New Image Layout

According to recent leaks and some digging from reverse engineering expert Jane Manchun Wong, Twitter may change the way users see images in their feed.

From a few of the released images, it looks like the refreshed layout will stretch across the entire width of the Twitter feed. The look is much cleaner than previous versions. The feed does look very similar to Facebook, but social media platforms have been “borrowing” features from each other for years so that should come as no surprise.


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Twitter rolled out “Fleets” a little over one year ago, and they are already discontinuing the Instagram Stories-like feature.

According to Twitter themselves, they designed Fleets as a way for people to share their fleeting thoughts. If you weren’t familiar with the product, which it seems like not enough people were, Fleets appeared above the home timeline and they disappeared after 24 hours.

However, Twitter isn’t seeing an increase in the number of people joining the conversation so Fleets will no longer be available starting August 3rd.

This is just another example of how quickly social media can move. Fleets…


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Facebook is rolling out another update to their platform, and this one has to do with how post comments and interactions are grouped.

There have been a few users who have seen an additional feature on Facebook recently, the ability to connect new posts to a previous one. This visual update groups posts together so that fans or contributors can easily follow along in a conversation from start to finish. Plus, this will give more context to a conversation if a user only sees the latest reaction or comment in a long, continued dialogue.

Since those users have shared screenshots…


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We hear so much about social media algorithms and how important they are to each platform, but what ACTUALLY goes on behind the scenes at companies like Facebook and Instagram?

Recently, Instagram released a blog post giving us a better look at how their technology works and how it affects individual user experiences across the app.

We’ll recap some of Instagram’s explanations below so that you can understand the platform better!

Instagram Uses More Than One Algorithm

Often, you’ll hear people refer to the technology and processes behind the scenes of social platforms by using a blanket term like “The Algorithm.” However, this is a misnomer…


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In a recent announcement, Facebook has introduced several features that will make it easier for admins to see what needs attention across posts, moderate conflict and reinforce community culture.

Since the whole reason businesses should be on Facebook is to build a community and interact with customers, it’s important to know what these changes will look like. Below, we’ll review those changes and give some helpful tips on how you can use them to nurture relationships on social media.

A New Destination For Admin Tools, Admin Home

Admin Home is Facebook’s latest tool that aims to make admin settings, features and moderation easier and much more streamlined. Each…


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If you want your business to stand out in search, you need to make sure you have your information as up-to-date as possible. That includes the services or products you offer, along with takeout, delivery or mobile ordering options you’ve implemented.

Luckily, Google understands how important search has become over the last year and continues to build tools that make it easier for businesses to update important information on Google Search and Maps. We’ll show you how to show customers the services you offer, edit takeout or delivery options and show products on Google.


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First things first, if you already have an Optimize Social Media website, you won’t need to worry about any of this! We build all of our sites with Core Web Vitals in mind and are already optimizing our pages to make sure Google scores our websites highly.

If you have a different website provider or are building your own, here’s what you need to know about the Core Web Vitals update and what you need to prepare for.

Starting mid-June, Google will implement Core Web Vitals, their new metrics for measuring website performance. Sites that score well on Core Web…


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On May 5th, Facebook started testing a new destination where people can interact with and build local communities. Facebook Neighborhoods is a product with the Facebook app that facilitates closer connections with community members and finds nearby places that your local community favors. The goal of Facebook Neighborhoods is to bring a more localized experience to Facebook where people can offer recommendations or meet and support their neighbors in one dedicated place.

How is it different from the normal Facebook experience?

Facebook Neighborhoods will have its own dedicated section of the Facebook app where you’ll be able to create a Neighborhoods profile. That profile is separate from your main…

Jason Strand

Director of Marketing & Facebook Advertising Specialist at Optimize Social Media Inc.

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